Stop Prioritizing Revenue - Do This Instead

Revenue is often a vanity metric but it’s not usually the best metric to focus on - hear me out on this one.

Revenue feels like validation. Every new sale, every growing number—it's proof that what you're building matters. So naturally, you chase it.

But here's what usually happens: you hit that revenue goal and then you realize you're barely breaking even.

You and your team are working harder than ever, but there's nothing left over to reinvest, to pay yourself properly, or to breathe. Everyone’s burnt out, resentful, and still, the cycle continues. But it doesn’t have to. Here’s what you can do instead.

Make the shift: Profitable growth beats impressive revenue every single time. Start tracking your profit margins on every product, service, and client. Know which parts of your business actually make you money—and which ones are just keeping you busy. We call these “dimensions,” and they are really important to define and set up in your systems. We reverse engineer the important dimensions to give our clients the data they need to make smarter, more profitable decisions, allowing them to focus on maximizing profits and revenue (if they so choose). Look - it’s okay to max revenue as long as it’s profitable revenue. I am a fan of maximizing revenue I promise - but I am not a fan of you going broke or burning out in the process. There’s a right way to max revenue - it starts with really knowing what drives profit in your business.

Do you know what your most profitable offers are? How sure are you? Want me to audit them? It’s what I do.
I help founders and CEOs maximize profitability by figuring out what makes them the most money, and then helping them do more of that and let the rest go. It’s part education, part coaching and mindset work, and part good ol’ fashioned CPA expertise.

Ready to make the shift to maximizing your profitable revenue? Book a call today.