You know you're good at what you do. The problem is you've been doing all of it: technical work, client delivery, team management, and you can't figure out why you're still the one everyone comes to for every answer. This episode is for the founder-led business owner who's stuck as the bottleneck and suspects the real issue isn't a systems problem or a hiring problem, but hasn't been able to name it yet. I spent two decades building a firm around work I didn't love because I couldn't say no. In this episode, I walk through the founder identity crisis that keeps subject matter experts trapped in the weeds, the three types of business owners I've identified, and the one decision you have to make before anything else in your business can actually change.
0:00 Escaping the Founder Identity Crisis
2:20 The Trap of Being a People Pleaser
6:00 Returning to Your Roots and Genius Zone
9:35 Redefining Your Ultimate Business Goal
12:21 Choosing Your Path: Three Founder Archetypes
